5 Mistakes Businesses Make When Marketing to Churches (And How to Avoid Them)
Churches play a major role in their communities, making them a valuable audience for businesses looking to connect with faith-based organizations. However, marketing to churches is not like marketing to businesses—many companies struggle to engage pastors and church...
Church Decision-Makers: Who They Are & How to Connect With Them
When businesses think about expanding into new markets, they often focus on industries like tech, healthcare, or retail—missing out on one of the most engaged and influential audiences: church decision-makers. Churches operate much like any other organization,...
Spiritual Growth: A Life of Fruitfulness
After years of apartment living, an overseas move, first jobs, two small children, and nearly ten years of marriage, we bought our first house. It was perfect: huge picture windows, original wood floors, a yard for our children to play in, and a front porch where we...
Servant Leadership: Leading by Example
My approach to leadership has always been comprehensive, which is why the C in chief executive officer (CEO) often represents more than just “chief” for me—it also implies the idea of “contractor” and “custodian.” This reflects my commitment to lead by example, never...
Savoring Scripture: A Feast for the Soul
Let’s consider this common analogy: the Bible is like an owner’s manual for life. What a pragmatic picture. What a joy-killing image. The owner’s manual for my car is hidden in the glove compartment along with napkins, the car registration, and ketchup packets. The...
Delighting in God’s Word: Cultivating a Life Rooted in Scripture
I am going to do better, I told myself. First thing tomorrow, it’s going to be different. The number of times I have had this exact conversation with myself regarding the conviction to be daily rooted in Scripture is too many to count. Can you relate? My spirit...
Prepare for Life’s Storms with Biblical Wisdom and Leadership
Forecasting the weather isn’t new. Jesus said as much in Matthew 16:3, “And in the morning, ‘Today it will be stormy, for the sky is red and overcast.’ You know how to interpret the appearance of the sky, but you cannot interpret the signs of the times.” When we...
When Work Disappoints: Finding Biblical Wisdom in Setbacks
Disappointment at work is an everyday experience for most of us. It happens when work fails to live up to our hopes or expectations. We don’t finish everything on our to-do list. Only one person attends the online event we planned. Customers prefer our competitor’s...