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5 Mistakes Businesses Make When Marketing to Churches (And How to Avoid Them)
Churches play a major role in their communities, making them a valuable audience for businesses looking to connect with faith-based organizations. However, marketing to churches is not like marketing to businesses—many companies struggle to engage pastors and church...
Church Decision-Makers: Who They Are & How to Connect With Them
When businesses think about expanding into new markets, they often focus on industries like tech, healthcare, or retail—missing out on one of the most engaged and influential audiences: church decision-makers. Churches operate much like any other organization,...
Spiritual Growth: A Life of Fruitfulness
After years of apartment living, an overseas move, first jobs, two small children, and nearly ten years of marriage, we bought our first house. It was perfect: huge picture windows, original wood floors, a yard for our children to play in, and a front porch where we...
Servant Leadership: Leading by Example
My approach to leadership has always been comprehensive, which is why the C in chief executive officer (CEO) often represents more than just “chief” for me—it also implies the idea of “contractor” and “custodian.” This reflects my commitment to lead by example, never...
Savoring Scripture: A Feast for the Soul
Let’s consider this common analogy: the Bible is like an owner’s manual for life. What a pragmatic picture. What a joy-killing image. The owner’s manual for my car is hidden in the glove compartment along with napkins, the car registration, and ketchup packets. The...
Delighting in God’s Word: Cultivating a Life Rooted in Scripture
I am going to do better, I told myself. First thing tomorrow, it’s going to be different. The number of times I have had this exact conversation with myself regarding the conviction to be daily rooted in Scripture is too many to count. Can you relate? My spirit...
Selling to Churches in Summer? Here’s What Works (and What Doesn’t)
Summer is often seen as a slow season for churches—but that doesn't mean ministry stops. In fact, while Sunday attendance might dip and the calendar loosens up, churches remain active behind the scenes. For businesses trying to reach pastors and church leaders,...
Max Lucado: The One Thing I Know After 45 Years in Ministry
Understanding God’s Destiny for You Amid Life’s Struggles Do you believe in God’s destiny for you? I’m nearing half a century as a pastor. Fifty years is plenty of time to hear how many people struggle in life. I’ve learned the question to ask. If you and I were...
Here Comes Trouble, Failing Daily Tests? Here’s the Secret to A+ Living
Recognizing God’s Tests Today in Everyday Life Every day God tests us through people, pain, or problems. Stop and consider your circumstances. Can you identify the tests of today? Snarling traffic? Threatening weather? Aching joints? If you see your troubles as...
Hitting Rock Bottom
We pass much of life— if not most of life—at mid-altitude. Occasionally we summit a peak: our wedding, a promotion, the birth of a child. But most of life is lived at midlevel. Monday-ish obligations of carpools, expense reports, and recipes. But on occasion the world...
Finding True Joy in Jesus: The Source of Lasting Happiness
We were made for joy. We were made for happiness that isn’t tied to our next vacation, glass of wine, or new gadget. It’s not even about God making...
Creating a Lasting Pastoral Impact That Transcends Generations
As pastors, you are uniquely positioned to influence both the spiritual and the social fabric of your communities. The legacy you leave can...
Understanding Stress Through a Biblical and Brain-Based Lens
Understanding Stress: Acute vs. Chronic We need not view stress as a big bad wolf, because not all stress is bad. God designed our bodies and brains...
Advertising to Churches in the Digital Age: Churches Are Looking—But Are They Finding You?
Church leaders are searching online for tools and resources. Make sure your business is visible where pastors are already looking.
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About the President
Dave Wike is a family man. Serving pastors, and those who desire to do the same, became his calling over the last 20+ years. He and his wife Margie live in North Carolina. They have a son living overseas, and three daughters still at home. Dave enjoys writing instrumental guitar music, and plans to complete his Masters in Biblical Counseling. He’s also well aware he can do nothing good apart from the Holy Spirit.
Dave Wike
President